Technology continues to develop, but does the tech industry really understand the power of data?

By Derek Roga CEO at EQUIIS Technologies.

Big data has been cast as the latest pariah within tech, and considering that big players like Google and Facebook have built their ad businesses on audience and user data, albeit with the renewed interest among regulators and consumers on data privacy, no one wants to declare their use of big data anymore.

The Cambridge Analytica data scandal made global news last year for harvesting personal data from Facebook profiles without consent and using it for political purposes. It was a watershed moment in the public understanding of big data. Google has also come under scrutiny regarding their “right to be forgotten” policy, which invites claimants to request links to irrelevant or outdated online information to be removed, but they adjusted the policy after being inundated with requests.

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EQUIIS Technologies Switzerland AG was founded by a group of mobile and encryption entrepreneurs and pioneers with a shared history working with some of the world’s largest enterprises and telecommunication operators. We share a vision of bringing to market a cohesive, purpose built end to end secure enterprise communications platform with proven encryption technologies. EQUIIS is headquartered in Zurich, Switzerland, for more information visit