On March 18th 2018 newspapers began to break the story of Cambridge Analytica. It has been a full year since the scandal hit the headlines, but what actually happened and has the public's trust declined? This article by City A.M investigates.
“According to the New York Times, the data they retrieved contained enough detail to create psychological profiles of users, which could be used to suggest the kind of adverts they would be most susceptible to.”
Several tech experts, including our CEO Derek Roga contributed to the article. At EQUIIS we have always understood the value of personal data but up until the scandal broke as worldwide news one year ago, many people poorly understood the value of their own personal data. Derek explains; “users became aware that, essentially, they are the by-product of any free service they use, and are exchanging their data for the functions they use for free, such as Facebook.”